Who Are the Baby Boomers?

Baby Boomers are individuals born between 1946 and 1964, making them between 59 and 77 years old as of 2023. This generation emerged during a post–World War II population boom, hence the name.

Key Characteristics of Baby Boomers

• Technology Use: While not digital natives, many Baby Boomers have embraced technology. About 78% use Facebook and 67% use YouTube.
• Political Tendencies: Tend to lean more politically conservative, often aligning with traditional values.
• Education: Baby Boomers increased higher education participation compared to earlier generations, but only 1 in 8 obtained a bachelor's degree, lower than Millennials.
• Workforce Contribution: Especially among Boomer women, participation in the labor force has remained strong well into their 60s.

Retirement Trends

• Typical Retirement Age: Most Baby Boomers retire in their mid-60s, though the median retirement age is 62.
• Recent Shift: The COVID-19 pandemic led to over 3 million early retirements, accelerating workforce exits.
• Workforce Presence: As of 2023, 19% of the U.S. workforce consists of Baby Boomers.

Baby Boomers vs. Millennials

Workplace Values and Preferences

Baby Boomers value:

• Loyalty: Often stay in roles 8+ years.
• Visibility: Prefer recognition and acknowledgement of their contributions.
• Authority: Respect hierarchy and experience.
• Traditionalism: Value tenure, mentorship, and structured career progression.

What They Want from Employers:

1. Recognition of Skills: They seek acknowledgment for their experience and work ethic.
2. Job Security: Many prefer stable, long-term roles leading up to retirement.
3. Strong Benefits: Especially healthcare and retirement plans (e.g., 401(k)).